Jason Hartfelder, owner of Little Profit Water Softeners, at a softener control head
About

Ten years installing for a big brand. Eight years doing it my own way.

I'm Jason Hartfelder. I install water softeners in San Antonio and the Hill Country. I spent a decade at Kinetico before starting Little Profit in 2018, and most of what I learned there is about what I didn't want to do: tiered pricing on the same tank, in-home sales visits, and resin that's chosen to hit a price point instead of to last.

So the business is simple: one water softener, one price, quoted over the phone. One grade of resin, one valve brand, and Estella, Anthony and I do every install. The name is a joke that's also the plan — a little profit on a lot of jobs done right beats a lot of profit on a few.

Plumbers are great at plumbing, but a water treatment expert is better at water softeners and water treatment. That's the whole reason to call a specialist instead of adding a softener to the end of a plumbing invoice.

If a door-to-door salesman told you your house is about to fall apart from hard water: it isn't. Scale is slow. You have time to get the water softener right, and you're welcome to call and ask.

2018
Founded in San Antonio
5.0
256 Google reviews · 5/5 Facebook · 5.0 Angi
TCEQ
Licensed Water Treatment Specialist, Class III · License WT0006276 · current through Aug 2027
3
Installers — Jason, Estella and Anthony. Every job.
"Will you be around in six years?"

Fair question. Here's the honest answer.

We've been here eight years and we write the warranty for ten. Three of us install, so there's no crew to lose. And the equipment is Clack — every water softener we install runs the same Clack valve, on a Clack, Enpress or Pentair tank, standard enough that any competent tech can service it if we ever weren't here. We plan to be. The one-year checkup is when you'll see us next.

Valve5 years
Tank10 years
Service checkup1 year, free